Essential Business Tactics for the Net, 2nd Edition

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How to exploit the Web's full potential for cutting costs and increasing profits in large and small businesses
This new edition of Internet-marketing guru Larry Chase's bestselling guide is packed with practical information for businesses of all sizes on how to use the Internet to slash operating costs and increase revenue. Readers learn how to save on everything from printing and shipping to travel and employee recruitment. They get useful tips on how to use the Web to test new products, services, and concepts while increasing customer loyalty, along with cutting-edge techniques for mining valuable information about competitors, current customers, and future prospects. Readers will also learn up-to-the-minute Web strategies for building brand identity, zeroing in on target audiences, B2B strategies, and devising and implementing direct marketing and sales support services.
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Technical Details

- ISBN13: 9780471403975
- Condition: USED - VERY GOOD
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 "Don't expect too much" 2001-07-01
By Fernando Rodriguez (Madrid, Spain)
The book is useful, but very basic. If you are a true web nerd ;-), you probably already know most of the stuff in this book. It's still worth reading it, but don't expect too much.

 "This guy knows his stuff! And he can tell it!" 2000-06-12
By Wendy Keller (Malibu, CA United States)
What an education can be found in this book! Larry Chase, already well known in the field, has written THE book to have on web strategies. Forget all those Johnny-come-lately web books out there, whether you're B2B or B2C, this book is 4U! I think it's incredibly clear, well-written and presents timeless strategies in an easy-to-use manner. Wow!

 "Implements strong marketing principles relevant to the net!" 1999-10-28
By Nradv (United States)
No whiz-bang gen-x mindset stuff here. Useful easy to understand business and marketing practices that are current and relevant to the net. This book will give you a practical and educational edge. Definately useful, easy reading helps too.

 "Very good, especially for business folks new to the net!" 1999-10-25
By
Chase is obviously savvy and yet writes in a style easily assimilated by the novice. Perhaps his use of novice Nancy Hangar aided him in his "beginner-friendly" approach.

 "Chase Packs Net Mktg Expertise in New Book" 1999-08-09
By Rick Bruner (New York, NY USA)
Larry Chase's email newsletter, Web Digest for Marketers, has long been an essential read for both experts and newcomers to e-business. His new book does an excellent job of packaging his expertise on the complex and fast-chaning topic of selling and marketing online. As the author of a popular book on the subject myself -- Net Results: Web Marketing That Works -- I appreciate the clarity of Larry's insights about the Net's power for competitive research, customer data mining, promotions and more.


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